#FLINTFWD Shoot

Finding the positive amongst the negative...

Its been a crazy last couple of months for Flint, MI (more accurately, couple of years...).  With  the lead water crisis still full speed ahead...  It seems that the voice of the people most effected can get lost in the political football that this tragedy has become.  Ive been commissioned to do some work promoting the #FLINTFWD initiative.  With the help and support of the Hagerman Foundation, Skypoint Ventures, Phire Group, and, the Flint community, Digital Alchemy Films was able to produce a series of smaller spots promoting our citizens.  This has been tough on all of us here in Flint but, we fight back!  Those that have been here for the long haul endure and are stronger for the journey.  People say Detroit hustles harder...  Flint is harder.  We will get through this.  Were not leaving.  We will resurrect from the ashes even tougher than before.  Though this tragedy is terrible, it has brought us together like never before.

The script for this spot was crafted from words sent in from the people of Flint.  Its pretty awesome and I must say I am proud of it.  Was nice to direct and shoot this.

Please take the time to check out flintfwd.com

Photo Cred: Mike Naddeo

The spot...


This weeks work...

Theres nothing like the real thing but when you work in the ice box we call home, sometimes you have to make substitutions.  This week was cheating baseball, football, rodeos, and rock climbing in the studio.  Thank god all the shots were tights and macros...  I forced my self to step outside of my comfort zone and shoot something other than Red...  I recently purchased a new Sony.  And up until now, I didn't like the images Sony's sensors made.  Always seemed harsh and video-ish to me.  These images are different.  The cameras 14 stops of DR and smooth skin tones are really looking good!  Almost Alexa-like to me.

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Close up with Sony S-Log.  You can see the waveform's levels even as I crank a heavy back light onto the subject...

Close up with Sony S-Log.  You can see the waveform's levels even as I crank a heavy back light onto the subject...

Gun Lake Casino Shoot

Recently I directed a casino ad in west Michigan.  I haven't been to west Michigan much but it was pretty awesome!  We had a good time and killed it.  Thanks team.

"#theplacesourworktakesus #notyouraveragecasinoshoot #westmichigan #directinglife #dplife #dowork #digitalalchemyfilms"